'Your Frustration Is the Product'

(daringfireball.net)

116 points | by llm_nerd 2 hours ago

16 comments

  • everdrive 1 hour ago
    "I went to the New York Times to glimpse at four headlines and was greeted with 422 network requests and 49 megabytes of data."

    Not really the point of the article, but almost all major news sites are significantly better if you block javascript. You sometimes lose pictures and just get text, but often the pictures are irrelevant anyhow. (a story about a world leader, and some public / stock photo is used and is not truly relevant to the story)

    News sites are almost like lyric sites or recipe sites in this regard. The seem to presume that many visitors will not be regular visitors, and so they try to maximize value from every single visit.

    • red_admiral 40 minutes ago
      For "lyric sites" read "ad sites that use lyrics to attract an audience". That's where we are today.
      • AlienRobot 27 minutes ago
        People want lyrics. They don't want to pay for them, but they want someone to make the lyrics available for them, for free, on the Internet, forever. And they feel they are entitled to this without ads for some reason. That's where we are today.
        • mattw2121 13 minutes ago
          Somewhere along the way, we lost the original vibe of the Internet. There was a time when it was fundamentally a community. People hosted things for the sheer joy of doing it and for the satisfaction of contributing.

          If I loved King Crimson, I might create a site expressing that love and also host lyrics to their songs. Not to generate ad revenue. Not with any expectation of being reimbursed for hosting costs. I did it because it was fun and because sharing knowledge felt like the point.

          I would actually flip your statement around. Today, many people feel entitled to be paid for sharing things on the Internet. In that sense, they are the newcomers. The original ethos was about sharing information simply because it mattered to someone else, and a few of us still believe that value has not gone away.

          • lotsofpulp 6 minutes ago
            > If I loved King Crimson, I might create a site expressing that love and also host lyrics to their songs. Not to generate ad revenue. Not with any expectation of being reimbursed for hosting costs. I did it because it was fun and because sharing knowledge felt like the point.

            Anyone can still do this today (I don’t know the legalities of publishing copyrighted lyrics though). Of course, the proportion of people who wanted to do that was much higher in previous decades.

            But we also spend much more time and bandwidth today than decades ago, so maybe it just wasn’t feasible to expect that much quality content from volunteers to keep flowing.

  • mhitza 1 hour ago
    I was surprised at the claim that The Guardian leaves very little room for the article. Sure enough, I loaded it up in a private window with adblocks disabled and the above the fold was very obnoxious.

    Which is very surprising to me. I only read The Guardian within the Tor browser, and when the website is loaded over their onion urls I do not see the same large obnoxious ads. A rare Tor win? Maybe adnetworks block Tor IP addresses and the reason why ads don't show up?

    The onion url https://www.guardian2zotagl6tmjucg3lrhxdk4dw3lhbqnkvvkywawy3...

    • netsharc 18 minutes ago
      Maybe someone with some brain on The Guardian realized if you're browsing through Tor, no way you're going to create a login and link your browsing to a name/email address...

      That makes it sound like no one of The Guardian has a brain, it's not the intention, it's my most trusted news source, but maybe someone on the IT department thought a little bit further.

  • donohoe 1 hour ago
    Here is the most frustrating part:

    Publishers could create efficient fast-loading web pages if they prioritized it (and a rare few do) but its just not a priority for most even though its in their best interest.

    You can have ads loading on a web page, even with header bidders, if you structure it correctly. In fact you can implement an ad solution that allows for fast loading pages and better optimize your ad revenue - whether you're doing pragmatic or direct.

    I know this because I've done this before. At a past employer we cleaned up their mobile version (they used the "m.example.com" format, so we could push this as a separate rogue experiment) and saw ad revenue grow by over 30% while giving readers a better, faster overall UX.

    I actively monitor top publisher article pages and you can see how bad (and good) it is:

    https://webperf.xyz/

    TL;DR Keep using an ad blocker

    • GraemeMeyer 4 minutes ago
      Wow, it’s really interesting to see the sudden unchanged nautil.us made around the 4th of March!
    • golfer 23 minutes ago
      This is very cool, nicely done.

      One note: the Property link, that links to the actual news source, is broken.

      Also, the test link you're using for Nautilus (the top scoring site) is 404 (https://nautil.us/issue/48/chaos/the-multiverse-as-muse)

    • dgb23 1 hour ago
      This is pretty cool!
  • rivetfasten 1 hour ago
    "... the equivalent of a broadcast TV channel that only showed 7 minutes of actual TV content per hour, devoting the other 53 minutes to paid commercials and promotions ... Almost no one would watch such a channel."

    QVC exists. That channel is ONLY ads.

    Not to detract from the point, which seems to be "yes what this other guy said."

    • red_admiral 39 minutes ago
      Teleshopping channels are a thing, and they have more of an audience than one might guess.
  • renegat0x0 24 minutes ago
    Reminds me of "Website obesity crisis"

    - https://www.youtube.com/watch?v=iYpl0QVCr6U

    - https://idlewords.com/talks/website_obesity.htm

    Some say that you should not use ad blocker, because that kills ad revenue, but I did not forced anybody to rely with their lives on ad revenue. Many of things were 'free' because we were all just using ad blocks, and then it all became commodified, simplified, so simpletons without ad blocks became a thing. Now they shame people for using ad blocks, even though it stops spreading malware and viruses.

    I plan to use ad block, and use as many extensions that protect me. If there is some form of goods, be it streaming movies, audio, books I will happily pay for it. I will not accept a web with ads. I prefer touch grass. There is a clear line for me.

    Also there is no line ad publisher will not cross. The goal posts are shifted, so you will never satisfy shareholder greed. The only pushback is trough ads and probably sometimes piracy. Not that I advocate it, but in reality if companies push too hard, there are consequences.

    • georgeecollins 10 minutes ago
      It kills programmatic advertising, not sponsorships or subscriptions. I always subscribe to the four or five sites I use most and use a blocker. If HN had a subscription tier I would pay it to support them.
      • VorpalWay 3 minutes ago
        HN doesn't need your money, it is run by YCombinator, a venture capital firm. As far as I can determine HN is a way to raise brand awareness for them. Sure, there are probably some people passionate about the concept at the company, but it wouldn't stick around if it they didn't also determine that it has more value to them than the operating costs of the site.
  • red_admiral 32 minutes ago
    Apart from adblock (technically ublock), I can encourage reading mode. Even F9 on Edge is pretty good at figuring out what you really want to see/read. It sometimes also bypasses paywalls by accident.
  • rcarr 1 hour ago
    > The reader is not respected enough by the software.

    The reader is not respected by the software because the reader themselves does not respect the software or the article. If the reader paid for a subscription to the website they would get an ad-free version. Don't pay and then this is what you get. The money has to come from somewhere. The issue is that a large portion of the population seems to think that if a product is digital then it should be free which is maybe fine if we are going to live in a world with Universal Basic Income but in our existing system is absolutely ludicrous.

    We used to pay for things - including the news. The clear issue is that the working class have (since 1970s but especially since the financial crisis) tolerated having their inflation adjusted incomes degraded so there is no longer the money to pay. Outside of governments who have failed to take the necessary action against corporations and promote a power balance between investors, business and workers, the main cause of this is the lack of courage in middle management.

    The executive suite have not tolerated this degradation and their salaries have risen accordingly. In contrast, middle management attain a level of safety/comfort and then coast - they don't want the hassle of looking for another job so they don't risk pushing for a pay rise. They just accept whatever meagre rise is offered because they think "well at least I'm still better off than the guys lower down the chain". This then filters down as the ceiling for the lower ranks can never be higher than the management. Over time this becomes a gigantic issue, particularly in countries with a strong minimum wage that rises every year as the gap between the worker and management closes every year. Management then start blaming the government rather than actually looking at themselves and the fact that they are not pushing for bigger wages out of fear of rocking the boat.

    I literally saw this play out at a billion dollar revenue international non-tech company where I used to work a few years back. Directors were on £125k. Department heads on £75k. Tech leads on £55-65k. Seniors on £40-50k. Intermediates £27-35k. Juniors £25k. Devs who had developed features worth millions to the company would get offered pathetic pay rises of £2-5k because offering any more would then mean they'd be treading on the next rung.

    • kace91 41 minutes ago
      Press is a difficult one.

      I grew up in a household where several newspapers were bought daily (dad was a journalist himself). I would struggle doing the same though, even if I can very much afford it, because it is very clear to current press that even paying, I'm the product.

      There's all sorts of articles that are actually ads, attempts to move me in an ideological direction, information that is in the owner's interest to spread.

      Press double dips. If the interest is on distributing ideology, have the parties/lobbies pay.

    • red_admiral 35 minutes ago
      > We used to pay for things - including the news.

      Have newspapers or magazines ever been financially sustainable on sale revenue alone? They've always carried ads, and I suspect that's always been a bigger income stream than the cost of buying the paper itself.

    • twoodfin 1 hour ago
      We used to pay for things - including the news. The clear issue is that the working class have (since 1970s but especially since the financial crisis) tolerated having their inflation adjusted incomes degraded so there is no longer the money to pay.

      This isn’t true of the US:

      https://fred.stlouisfed.org/series/LES1252881600Q

      With fits and starts, real median wages have been on a solid upward trend since the mid-1990’s.

    • llm_nerd 1 hour ago
      >If the reader paid for a subscription to the website they would get an ad-free version.

      ? Where is this true?

      I pay for the NY Times. Logged in to my subscriber account, the front page is 68MB and has a giant Hume band ad filling 1/3 of the screen. Loading an article that contains about 9 paragraphs of text and I have a huge BestBuy banner ad filling the top, and then smaller banner ads interspersed between every paragraph.

      That maybe 10KB of text is surrounded by 10MB of extraneous filler downloaded for just this page (not even including the cached content).

      • maybewhenthesun 51 minutes ago
        It is true in a historical sense.

        People used to all pay for their newspapers. So newspapers had an actual budget apart from ad revenue.

        This has largely dried up and nearly all 'newspapers' today need to get their money from ads. Sure, some people subscribe, but it's hardly ever the main income for news organizations (some exceptions notwithstanding, I'm talking about the average news organization here).

        On top of that the ad revenue is extremely 'diluted'. Putting an ad in a print newspaper was expensive!.

        For an organization who get their main income from ads, tailoring their pages for the few subscribers is hardly worth it.

    • philipallstar 1 hour ago
      > Devs who had developed features worth millions to the company would get offered pathetic pay rises of £2-5k because offering any more would then mean they'd be treading on the next rung.

      Some companies are like this, but they generally lose their best people to better salaried jobs elsewhere. They exist because not everything needs to be done by top people.

  • m0llusk 26 minutes ago
    Why bother with ad blockers? These organizations don't want you reading their articles, so take the hint.
  • righthand 1 hour ago
    This is a pretty inconsequential blog post where Gruber is just echoing another article.

    > “A lot of websites actively interfere the reader from accessing them by pestering them with their ‘apps’ these days. I don’t know where this fascination with getting everyone to download your app comes from.” It comes from people who literally do not understand, and do not enjoy, the web, but yet find themselves running large websites.

    I don't entirely agree. I think these people entirely understand the web. This comes from publications trying to steer you towards their app so you can't block their tracking/profiling requests. The screens are cluttered because we've defined acceptable metrics as more clicks and views. The easiest way to generate more clicks to put a few popups on your site. Who cares what the clicks are actually for, no one is tracking user flows and user retention anymore, it's all "get them caught in the swamp" and maybe the slow page loading, janky ui, and increased clicks will land them on one of the advertisements.

    This stuff comes from "here is the latest pattern people are using to get people to click on stuff" then the team implements the pattern 100 more times as a bandaid/movement of the way to get people to click on things. Those people rotate out and it's only another 5 years before some dev says "hey can you clean up your Google Tag Manager script tags?" to whoever is in charge then.

    This also stems from the thousands and thousands of marketing companies/"startups" that do one thing. "Put our script on your page to track and improve customer retention". Of course whatever the marketing company is selling is perfectly quantifiable inside the analytics suite, but no one gets promoted for implementing a new analytics report. You get promoted for implementing "Click Tagger" or whatever.

    This mentality runs deep through modern American culture. Where it's more flashy and newsworthy to strike a deal with a sales rep of some AI startup than implement the tech yourself. Look at the US CENTCOM implementing Israeli tech or even the report yesterday about the committee approving Microslop garbage for federal use.[0] All of that comes out of some sales contract as our leadership teams only know how to copy script tags, not understand systems and flows.

    [0] https://www.propublica.org/article/microsoft-cloud-fedramp-c...

  • s1mn 39 minutes ago
    I've used an ad blocker for so long, I'd forgotten the web has got so terrible.
    • z500 34 minutes ago
      Any time I have to use the Internet without an ad blocker it's truly shocking how absolutely lousy everything is with ads
  • huitzitziltzin 1 hour ago
    Newspapers have an extremely expensive product. They have to pay for it somehow! You can’t give away an expensive product for free forever!

    No one on the internet likes paying for access to content. After 35 years we have not found a way to monetize except ad tech.

    Is that so hard to understand?

    Every time someone links an article on this website from an expensive print publication, there is immediately a link in the comments to a paywall-evading site!

    The dialog around ads on HN is extremely low quality, highly focused on costs and with no attention at all paid to benefits.

    • digitalsushi 55 minutes ago
      after 30 years of waiting for standard micropayments, I have stopped wondering if it's solvable. I perfectly believe we could have had it working 20 years ago but there's a reason someone doesn't desire it to be.

      i also dont know how economics work so maybe paying 2/3 of a cent for a page view is not helpful. Maybe that's why it doesnt work. Maybe I'm in the 1% of people who would pay for ad-free content on a non-subscription model.

      I'd rather everything have a price, nothing has a subscription, and everything is a decision to purchase per view instead of funneling into walled garden access per month

      • jjice 18 minutes ago
        Al a carte content via a good standardized micro payment option sounds wonderful. Not sure if we as a society would pull it off well, but I can dream.

        Define micropayments, but we kind of do it with television and movies if you rent from something like Apple, Sony, or Amazon. Would love if that model could apply to the written word as well.

    • ramon156 1 hour ago
      I feel like this is relatively short-sighted. I don't enjoy reading global news articles as often times it just makes me upset. I like reading local news because I can relate to it. I pay for one, and I read the other one in a frustrated mood.

      I'm sure there are people who enjoy reading global newspapers daily, and I'm sure a good quantity pays for it. That just doesn't include me.

    • weedhopper 1 hour ago
      Exactly, paying for quality content should be normalised. Even a trivial amount - 10-50c. And the reality is that it is unheard of.
      • intrasight 54 minutes ago
        I would gladly pay a few cents to read an article. Isn't the problem that no one figured out the business or technical model to accomplish that? I think I remember reading, 10 years ago, that bitcoin would solve that problem.
        • someguyorother 43 minutes ago
          The mental transaction cost is the hard part. The effort required to decide whether to pay at all is significant enough that payments don't scale down to the micro- level.
    • llm_nerd 1 hour ago
      >The dialog around ads on HN is extremely low quality

      This is kind of an ironic comment given that this whole discussion is about visiting the sites as a paying subscriber.

      I pay for the NYT. If I visit without adblockers, the site is absolutely stuffed with obnoxious amounts of advertising. I mean, of course I use adblockers normally, and it's basically a requirement no matter how much you're willing to pay for every product you use.

      Because everyone wants to double (and triple- and quadruple- and...) dip. Buy a $2000 TV and you'll likely discover ads on the homescreen, ContentID to sell your viewing habits, etc. They figured "why not?" because someone will always rationalize it.

      • Sander_Marechal 59 minutes ago
        > It's like buy a $2000 TV and discovering ads on the homescreen, ContentID to sell your viewing habits, etc.

        Have you bought a TV recently? This is exactly what is happening already. I had to pi-hole my entire network to get rid of the ads in my "switch source" menu on my Samsung TV that did not have ads when I bought it and for the first 3 years after that.

        • StilesCrisis 25 minutes ago
          I only hooked up my Samsung TV to the internet to install one update when I first acquired it, then kept it disconnected. Thanks for the tip--I'll make sure to keep it offline forever now!

          Can you roll back to an older firmware?

  • tacostakohashi 1 hour ago
    I've had a thought bubbling away lately, informed by AI hype, some job market research, the "enshittification" book/topic doing the rounds, and I guess lived experience too.

    Computers were invented, and initially used for calculations, punch cards, databases, spreadsheets, automating warehouses and running airlines and stuff. Computers are really good for that stuff, like many orders of magnitude better than analog alternatives.

    Later, computers became a mass market consumer product, and we had the web and internet, and moving everything online became a fad, much like AI is a fad now. This pushed computers into some fairly marginal use cases, like "social media", publishing, messaging, e-commerce, and CRUD apps to manage workflows like JIRA and friends. Computers are kind of ok for this stuff... but, frankly, not that much better than the original thing. Like, a telephone, fax, etc. already allowed instant communication, email is maybe a bit better than fax, but it's not 1000x better. JIRA is a bit better than a whiteboard and post-it notes, but, also probably not 1000x better.

    It's these recent, marginal-ish use cases that are getting destroyed by enshittification, AI, etc... because they were just never that good an application for computers and UIs in the first place. I think, if one wants to work on, or use an application that doesn't get filled with ads or have a copilot gratuitously inserted or whatever, it's probably more likely to happen in software for fluid dynamics or some natural fit for using a computer. Conversely, anything like facebook or jira or whatever that never really needed to be a computer app apart from because it was fashionable... is now unfashionable.

  • 52-6F-62 20 minutes ago
    Let's not forget who developed the tooling, platforms, frameworks, libraries and packages and so on that these news companies use.

    Nor the development practices that are hoisted as "the way to do things now" that people frantically race to adopt so they are not pushed out of the industry and a fruitful career as "obsolete".

    Nor the technology companies that thought they served as a suitable replacement for news and advertising and community boards and used their massive investments to undercut the ability of traditional news outlets to survive, nevermind upstarts to have any hope of competing.

    And the haranguing continues as if it was the design of these organizations in the first place.

    There's no love lost for the media companies owned by billionaires, but maybe it should be more clear in these discussions exactly who started this particular mess.

  • pembrook 1 hour ago
    > The print editions of the very same publications — The New York Times, The Guardian, The Wall Street Journal, The Atlantic, The New Yorker — don’t do anything like this.

    Yes because they don't give the print editions away for free.

    You go to these sites as a free user, you get exactly what you paid for.

    The only reason you're confronted with articles from these legacy publications in the first place is because they've lobbied governments to get google to force them into their carousels and recommendations.

    • mikestew 5 minutes ago
      You go to these sites as a free user, you get exactly what you paid for.

      Yeah? How about when I go to the site as a paid subscriber and get the exact same experience? Did the number or obnoxiousness of ads go down when I gave NYT money? Nope.

    • malfist 1 hour ago
      Paying for them absolutely does not mean you won't be treated the same way. Paying removes the paywall, not the insanity.
  • mystraline 1 hour ago
    > No print publication on the planet does this.

    No, "No print publication on the planet can do this"

    But looking back on magazines, newspapers, etc; they have ALWAYS used a tremendous amount of advertisements. Newspapers sold classified space to sell stuff. It was always passive, and no way to have the newspaper or magazine to watch the user back to track eyeballs.

    Now with tech, we can do precisely this, or with close proxies.

    And with FB marketplace and Craigslist eating what was left of classifieds, yeah being in media is a very bad place.

    And thats not even discussing using LLMs to make slop. Even Are Technica was generating hallucinated articles, and the editor accepted it for months until being called out.

  • julienEAD 1 hour ago
    [dead]