New iPad Air, powered by M4

(apple.com)

148 points | by Garbage 4 hours ago

32 comments

  • joshkojoras 0 minutes ago
    I had a 2008 iPad until few years ago and I think it was the most impressive device I ever owned. I couldn't believe how much performance and longevity you can get out of such a small and simple device, for the price which hasn't changed in 8 years. I sold it because I spent most of my time on a laptop, but looking at this new M4 Air iPad makes my wallet tingle. I first want to see what the low cost Macbook is like, hopefully that's tomorrow.
  • spudlyo 3 hours ago
    I'm about to head to the gym with my 12.9-inch 2017 vintage iPad Pro, which is still going strong. I prop it up on the elliptical trainer every other day or so for entertaining me while I grind out an hour of cardio. I use it for reading, watching YouTube, listening to music, audiobooks, etc. It's been my regular gym buddy for years, and is showing no signs of needing to be replaced.

    It's stuck on iPadOS 17.7.10, which is fine. I can only imagine that these new generation iPads will easily go for the next 10 years.

    • pkulak 6 minutes ago
      Same! Reading through that announcement about MOAR power and AI and all I can think is, "This can't possibly play YouTube videos at my on my spin bike any better than my iPad from 8 years ago..."
    • seanmcdirmid 13 minutes ago
      I have the 2g iPad pro (I think I bought it in 2020 before the pandemic?). I keep looking for an excuse to replace it but it just works so well there isn't much to get from a new one.
    • kkylin 3 hours ago
      I had an even older iPad I was happily using for similar use cases. Until one day a family member bricked it and I needed to factory reset. No big deal, I thought -- nothing important on it. Turns out it needed to phone home to do the factory reset, and since the server it wanted to talk to was no longer up (or perhaps the address changed?) I couldn't factory reset the iPad.

      If someone has a work-around I'd love to hear it. Until then, or until Apple changes this design, I think I'm done with iPads. I don't want to pay that much to "own" something that Apple can simply make obsolete by reconfiguring or turning off a server somewhere.

      Edit: fix typo

      • saltwounds 2 hours ago
        You should be able to DFU, but when it phones home it'll require a software upgrade
        • vlovich123 2 hours ago
          Apple recently had an issue with expired certs they had to remedy. That tends to be their bottleneck now.
    • baby 6 minutes ago
      Yeah same here, stuck on the 2018 one coz its still great.
    • nicbou 2 hours ago
      My iPad Mini from 2020 is also surprisingly good today. It's one of those devices that just quietly do their job forever. They are a dying breed.
      • layer8 2 hours ago
        > It's one of those devices that just quietly do their job forever.

        Except for the battery, which isn’t that easy to replace on an iPad. And apps relying on anything online (including browsers) stop functioning at some point, because you can’t replace the OS or install arbitrary apps.

        • mikepurvis 25 minutes ago
          Is it significantly worse than an iPhone? I've opened up iPhones 4, 5s, 7, 8, and 13 to do home battery swaps, and none were particularly horrid, especially if you'd not passionate about trying to restore the factory water-seal adhesive on newer models.
        • MarcelOlsz 26 minutes ago
          The sleepyti.me app I've been using for years no longer works on iOS 18+ and now I keep the icon around on my homescreen as a tombstone :(
    • maCDzP 2 hours ago
      I bought magnetic self adhesive tape and mounted in on my fridge. Now it’s the family calendar. So nice.
      • Insanity 2 hours ago
        That seems incredibly overpowered for a calendar lol. I imagine doing this with a kindle / e-ink display might also be more energy friendly.
        • dymk 1 hour ago
          It might be much more energy efficient, but it doesn’t really matter when the annual energy cost is $2 for the iPad
    • inerte 55 minutes ago
      I bought and iPad Mini Nov 20th, 2013, and it still works. Slow, but it does. Enough for my daughter to watch YT Kids here and there.
    • tstenner 1 hour ago
      That's what I use a 2014 Sony tablet for. The battery last surprisingly long, but heavy websites are an exercise (well, the other form of exercise) in frustration
    • enraged_camel 1 hour ago
      When cleaning out my deceased father's electronics closet, I found a 1st gen iPhone. Fortunately its charging cable was nearby. I charged it and, miraculously, it turned on, and was in fact fully usable (minus calling, due to no SIM card). Note that the device is almost 20 years old at this point.

      In contrast, none of the various Android devices he collected over the years turned on. One came close, then errored out right after booting.

    • t-3 3 hours ago
      How is the battery doing? I find sudden rechargeable battery/controller failures in the 5-10 year range to be my most common cause of upgrade or repair.
      • swiftcoder 3 hours ago
        Kind of luck of the draw on that one, I think. I have a first-gen iPad Mini on its original battery around here somewhere. Doesn't run for more than a couple of hours on a charge, but it also hasn't exploded yet...
      • spudlyo 2 hours ago
        It usually lasts 3-4 sessions. I power it off between uses to preserve battery.
    • qingcharles 2 hours ago
      Have a 7th gen iPad from 2019 I use as my daily driver. Has iOS 18 and works great. Was $80 on eBay a year or so ago.
    • game_the0ry 2 hours ago
      Just curious, why don't you just use your iphone? Why the ipad? Why do you prefer it over an iphone?
      • spudlyo 2 hours ago
        The big screen fits perfectly over the elliptical’s display, the readability of ebooks (my most common use) is superior.
      • dogma1138 2 hours ago
        Can’t speak for the OP but I do the same because the screen is bigger and you don’t have to look down as much and strain your neck.
    • davio 2 hours ago
      I have an iPad 4 that is now a single purpose scorekeeper for darts
    • Almondsetat 3 hours ago
      They can only go as far if Apple doesn't deprecate them, unfortunately
      • ChrisMarshallNY 1 hour ago
        I use a 2012 MacBook Air 11" for Zoom meetings. Still runs like a champ. It's stuck on Catalina, but Apple still sends out patch releases.
      • dylan604 3 hours ago
        Depends on how you look at it. While the hardware might keep functioning and current software might keep running, some devs also deprecate their software. I have an old 6S+ that I keep software that I don't want to install on my actual device. Slack informed me that it will no longer function after a date set later this year. Other apps have already stopped working on it because the devs do not want to deal with it.

        TL;DR sometimes it's not Apple, it's the app devs that deprecate them.

        • TheDong 2 hours ago
          I have a google nexus 7 tablet from 2013. Thanks to Google unlocking all their bootloaders by default, I can install u-boot and a modern linux kernel on it (thanks PostmarketOS).

          Since linux runs on it, I can run the latest versions of great pieces of software like ed, slack in a web browser, etc.

          It is 100% apple's fault that they do not open up the bootloader for devices they'll no longer offer updates for and allow the community to build a custom darwin or linux fork. Even though we paid for the hardware, we are not allowed to use it any longer than apple says.

        • doe88 1 hour ago
          It will go as long as certificates chains are valid.
        • swiftcoder 2 hours ago
          > TL;DR sometimes it's not Apple, it's the app devs that deprecate them.

          Are the app devs deprecating just because their support matrix is too big, or because current SDKs will no longer build apps compatible with those devices?

          I think the later case is less common on the Android side of the fence, but Apple is not great about keeping old versions of the dev tools functional, and you end up needing to keep elderly Macs around to target older versions of the OS.

          • cosmic_cheese 4 minutes ago
            It’s because every supported version multiplies support burden and sometimes can prevent use of new APIs that substantially improve quality of life unless the dev is willing to turn their code into a patchwork quilt of version checks (which brings its own problems).

            On Android it’s less of an issue because the SDK ships separately from the system, but there are often still substantial behavioral differences between system versions under the same SDK that can be a real pain in the rear, especially when it comes to permissions-related issues. This why it’s common for Android apps to have odd bugs or behave strangely on ancient versions of Android — while it’s easy for the dev to produce a build technically runs on a wide range of versions, properly testing against all those permutations of versions and manufacturer skins is practically speaking impossible unless you’re a sizable company that keeps a lab full of devices with CI rigged up to test against them all.

          • plorkyeran 1 hour ago
            The primary hard part is testing the old versions. Xcode has decent backdeploy support (Xcode 26 supports targeting iOS 15, the final version to run on the 6S), but there's no way to actually verify that it works other than on an older device that's never been upgraded. It's a pretty substantial increase in testing burden and greatly increases the size of the pile of phones that you need to janitor for your CI setup.

            Submitting apps to the app store requires using the latest version of Xcode (with a ~half year lag after a new one comes out), so it's now impossible to submit an update to the app store that supports iOS <15.

          • eptcyka 20 minutes ago
            I cannot buy a device without resorting to Ebay to test my app on iOS 17. There are still bugs that manifest themselves on real devices and not on the simulator. And some APIs are just broken on the older releases.
          • mantas 2 hours ago
            As ex-iOS dev, usually it's because devs want the new shinny APIs. And after some point stakeholders are OK to stop supporting a tiny percentage of users stuck on old iOS versions. In my experience it was never because of Apple.
    • user34283 1 hour ago
      I have an iPad 9th generation here, from 2021, and it appears to be at the end of its life.

      I expected it to last a little longer, despite the cheap price of around $350 in 2022.

      After the Liquid Glass update it became so sluggish that I had to turn off animations in the Accessibility settings. And it still is not enjoyable.

      • silveira 15 minutes ago
        iPad Pro (4th generation) 2020 here. Life was good then updated OS with liquid glass. Big mistake.
  • Havoc 1 hour ago
    To what end?

    I genuinely don’t get the purpose of these high end processors in a tablet. Like more power is nice but what would I do on it that needs it?

    Serious gamers mostly steer clear of Apple. Video editors presumably use desktops/laptops. Browsing doesn’t need power. Video watching doesn’t need it. Programming on iPads is cumbersome.

    Who is the target audience that gains from this?

    • baby 4 minutes ago
      Ive been using mine since 2018, the ipad pro. If you do any drawing then it’s a no brainer, and that’s why I got it in the first place.

      Then it was so good that I used it to travel and to watch videos in bed in place of my computer. If I need to work I’ll take my laptop though.

      IMO if you don’t use your laptop to work it doesn’t make sense to use a laptop instead of an iPad.

      • mort96 2 minutes ago
        It's great, sure. But why release an M4 iPad Pro when essentially no software can make use of the processor power improvements since 2018?
    • KeplerBoy 5 minutes ago
      Those are not high end processors? You can get them in apple's most basic laptops. They are just good, but not high end.
    • HaloZero 25 minutes ago
      You'd be surprised by the horsepower some games require, my wife plays Love and Deep Space and she recently just bought a new iPad because the game requires some good specs and a LOT of storage space. She's not a "serious gamer" as your parlance.
      • isodev 14 minutes ago
        But the iPad is not a console … it doesn’t even do Steam. All that horsepower to play … a couple of forever titles and that’s it. I have the M1 iPad Air and it has never used that processor to its fullest. I think iPad is just an odd device for most people
        • michaelmcdonald 2 minutes ago
          On the go video / photo editing is AMAZING on my iPad! More power speeds up some the effects / transition editing. Batch processing, all with a device that has great battery life and is smaller than a magazine. For super heavy stuff, sure, use my Mac, but when I travel and want to be productive on the go, the iPad is awesome!
        • bensyverson 10 minutes ago
          I do wonder about this too… I'm cutting 4K video and doing SwiftUI development on an M1 MacBook Air. My current plan is to upgrade next year, but only if they upgrade the screen. An M4 seems like a dramatic over-spec for a tablet.
        • bigyabai 11 minutes ago
          Yeah, maybe I'm too much of a "real gamer" but my iPad sits unused. The quality (and greediness!) of games on the iOS App Store is often worse than the direct-download console slop.
    • ezfe 6 minutes ago
      People complain when Apple doesn't do spec bumps. But when Apple does do spec bumps, people complain again.
    • bottlepalm 4 minutes ago
      iPad is the most absurd device ever. It is fully capable of running a full blown general purpose OS, but artificially restricted to be a YouTube machine. Something you give kids in a restaurant to be quiet. Putting an M4 in it is like Apple rubbing our faces in it. Look at this device that could do everything, but can't do anything.
    • spudlyo 1 hour ago
      It's a spec bump, soon they'll introduce M5 powered iPads. More GPU cores, more neural engine cores, more unified memory -- eventually iPadOS features will spring up to take advantage of this stuff. I assume the target audience for this is folks who want to make future-proof purchases or those who likely have more money than sense.
    • singularity2001 53 minutes ago
      Bill Gates, is that you?
    • etchalon 1 hour ago
      People who buy things, mostly.
      • _neil 1 hour ago
        But is that really a market worth going after?
        • usui 40 minutes ago
          Is it really worth going after a market known for people who buy things? Do companies like money?
          • geodel 26 minutes ago
            I mean they can add Linux developer friendly features. This way they can sell literally dozens of iPads for hardcore developers.
            • pjmlp 18 minutes ago
              They sell them to hardcore Apple developers.

              Developers isn't synonymous with Linux, or UNIX like for that matter.

        • znpy 18 minutes ago
          > But is that really a market worth going after?

          Clearly yes. Those things keep selling.

  • vintagedave 3 hours ago
    My current iPad is the iPad Air 3 (the one with the backlight issue that's never been acknowledged, to my understanding.)

    Can someone explain to me why an iPad at all, let alone an iPad Air, needs as powerful a processor as a M4? That's stronger than my laptop (a M2) where I run multiple VMs and more.

    • piazz 4 minutes ago
      Some creative workflows genuinely benefit from the tablet form factor. I often do serious photo editing on the iPad because I have access to Apple Pencil, and, somehow, holding the thing in my hands like an actual physical object activates some different more analog brain region for me than using a laptop / desktop, and it’s helpful to my creative process. Lightroom for iPad is quite capable but it requires some power.

      And then visual artists are often using Procreate, and those files can get heavy as well.

      Plus, it’s nice to carry my iPad around with me in a sling and work in a cafe whenever I feel like it. I wouldn’t want to do that with my 16” MBP.

    • Aurornis 3 hours ago
      The newer CPUs are more efficient and faster. In a mobile format you want the CPU to process everything as fast as possible and then return to a low power mode for battery life.

      Apple re-uses the same core across their lineup because it’s cheaper to build 100 million of the same core than to design and maintain two separate CPUs that go into 50 million devices each.

      • nothercastle 3 hours ago
        The cpu is better but the software is worse and more bloated so they fight against each other
        • jcims 19 minutes ago
          This sums up my entire experience with technology progress over the past 40 years.
      • LoganDark 1 hour ago
        Do they really do it just because it's cheaper? I thought they did it for each generation to offer the best of that generation; it makes sense for more powerful chips to have more cores and higher capacity, but it doesn't make sense for each core to arbitrarily be less efficient or less performant just because you didn't buy more of them. Especially because this approach makes the base models an extraordinarily high value compared to base models from competitors.
    • wlesieutre 2 hours ago
      I have an iPad Pro (2018) with A12X processor which at one point was a "holy crap this this is incredibly fast for how thin it is" device.

      8 years later the local apps still run fast, but it struggles with web browsing.

      Which is to say, you need a fast processor or web developers will out-bloat your device capabilities in a few years.

      • cosmic_cheese 13 minutes ago
        Yeah, devs using top of the line MBPs and taking a “works on my machine” attitude keeps web bloat on a constant incline.

        I sometimes wish it were an industry norm for devs (a group of which I am a member) to be required to use a $300 Walmart special laptop for a week every two months.

      • neurostimulant 1 hour ago
        The processor is still fast enough, the ram is too small for modern web apps.
    • pchew 3 hours ago
      I have an iPad for the purpose of 3D modeling in Nomad Sculpt and Shapr3D. It’s an M2 Air, it’s still way overkill, and I’m regularly frustrated at how limited every piece of iPadOS software is compared to the hardware. The dichotomy of prioritizing iPad hardware but iPadOS being arguably their worst actively developed software is baffling.

      Maybe there are people out there doing 8k video editing on their Pros, but I’ve yet to meet them.

    • tiffanyh 3 hours ago
      It's Operations Management 101.

      It's cheaper to use an old generation CPU, than the effort needed to design and manufacture a custom iPad-only chip.

      Same reason why the Studio Display uses binned iPhone chips.

    • surajrmal 3 hours ago
      In theory it improves battery life by doing more for less power. It also future proofs it for future workloads giving it an extended lifespan. Also note that thermals will limit what this is capable of compared to your laptop.
    • dagmx 2 hours ago
      Can you explain, why not? If it’s easier for Apple to just maintain a fewer series of chips going forward, why not keep it up to date?

      If your question is what do people use it for? Well thats different. iPads have a range of users from people who just browse the internet and will never stress this out, to people who do concept art and CAD who will appreciate the power.

      But again, why do people always complain that a device got a spec bump?

    • stetrain 3 hours ago
      There are some decently powerful apps available, like Final Cut Pro, and there is multi-window support including external displays.

      I think the percentage of iPad users actually using this level of processing power is small, but there are some ways to do it.

      I do really wish they would just allow running a VM on an iPad though at this point. Running a linux or even MacOS VM would be a nice escape valve for a lot of things that can't be done natively.

    • AnthonyMouse 3 hours ago
      In theory an iPad is a computer and then you could run whatever you want on it. So maybe the better question is, why can't you run whatever you want on it?
      • nozzlegear 20 minutes ago
        They make those, don't they? They're called MacBook Air?
    • harrall 2 hours ago
      Photoshop and video editing. Until the M chips, the app options were slim, and now iPads get new M chips as they come out.

      You might ask — doesn’t it suck to do either on an iPad? Yep, yet even on my iPhone, I use Photoshop all the time.

      VMs are not very CPU demanding usually — usually more RAM demanding.

      • varispeed 2 hours ago
        How do you do any productivity on it if getting files in and out is such a pain?

        I had M4 iPad PRO and is just collecting dust. Too clunky to use.

        • harrall 1 hour ago
          You can attach a USB drive. The Pro models have Thunderbolt.
        • g8oz 1 hour ago
          The Files app can connect to SMB locations.
    • aNoob7000 3 hours ago
      They don't need it. Apple is introducing new hardware for the sake of introducing new hardware.

      Personally, they need to put the iPad on a two-year release cycle and focus on improving iPad OS.

    • layer8 1 hour ago
      It doesn’t necessarily need it other than for niche use cases, but they can’t well have the SoCs stagnate for many years, because SoC updates drive upgrades, whether the buyers really need it or not.
    • Marsymars 1 hour ago
      Besides what the other commentators have said — if you're buying an iPad today, wouldn't you rather have the newest/best processor in it?
    • sh3rl0ck 3 hours ago
      I assume it's an economies of scale thing now.

      It's not like Apple is putting any thought into either the UX or the engineering side of utilising the compute properly (except calculating those glass effects extra inefficiently).

      Minimise SKUs and get some use out of the binned chips who have a few failed cores.

    • tonymet 2 hours ago
      Poor software quality, especially websites
    • kalterdev 3 hours ago
      Now you can bring the power and convenience of your laptop to iPad with just a single VNC connection. Oh wait…
    • Noaidi 2 hours ago
      > Can someone explain to me why an iPad at all, let alone an iPad Air, needs as powerful a processor as a M4?

      Because marketing? Seriously, the people I see using iPads in coffee shops are rich retired dudes looking at the news on it.

      • bookofjoe 2 hours ago
        Because fanbois don't want to wait another year for M5?
    • kandros 3 hours ago
      Pure marketing, in a couple years it will start lagging doing basic web surfing, like every other iOS device
      • NetMageSCW 2 hours ago
        That has never been true. My iPhone 15 Pro and iPad M1 have no lag.
        • g8oz 1 hour ago
          Those devices are too young to start lagging. Eventually websites will bloat to the point that you will definitely notice. My estimate is that it will be at the 7 year point.
  • sccxy 21 minutes ago
    Can you connect it to USB-C/Thunderbolt monitor/dock and use it with keyboard and mouse?
    • znpy 18 minutes ago
      I was about to ask the same. I'd like to get an ipad for the same purpose. The iPad pro can for sure, but I don't want to spend ipad pro money.
    • rllearneratwork 15 minutes ago
      yes. Has been possible since at least M1.

      Buy M-based iPad, nice monitor, keyboard and mouse. Connect mouse and keyboard to monitor via USB. Then iPad via USB-C/Thunderbolt to monitor. Everything "just works" and you can handle surprisingly high amount of work this way

      • SenHeng 1 minute ago
        It's been possible since the iPad 2.

        I used to code HTML/CSS that way back in... 2011?

      • eagerpace 11 minutes ago
        Can you share more about this experience please? To me, you're still left with apps that are designed for a touchscreen and consumption.
  • aalam 8 minutes ago
    As always, I _wish_ I had a use case for an iPad. Seem like such powerful machines hindered by where they live in the serious-computing space. The iPadOS being much more restrictive doesn't help either.

    I wish they could repurpose macOS to touch screens... Oh well.

    • zikduruqe 1 minute ago
      Same here. I have tried my dangedest to want to need an iPad. Once the new wears off, I just cannot find a use for them.
  • css_apologist 3 hours ago
    This is an incredible piece of hardware, I just don't know what to do with it

    how is music production on it these days?

    • baby 2 minutes ago
      Drawing on it is incredible, reading papers work well also but a folding phone is better.
    • silveira 11 minutes ago
      I really like this setup:

      iPad + Korg microKEY-37 + KORG Gadget 3 + all a bunch of KORG apps

      No subscriptions. Keyboard is wireless but no noticeable latency. In my workflow I pretty much never need more keys but if I do I just use a MIDI adapter and plug a larger keyboard.

      KORG apps go on 50% sale several times every year.

    • DamnInteresting 2 hours ago
      GarageBand is fun, and capable of making surprisingly complex music. Logic Pro is also available on iPad now, but it's only available with a $15/month subscription, so I haven't tried it.

      For artists, there are a lot of good tools: Procreate, Art Set 4, Adobe Fresco, Artrage, etc.

    • Archit3ch 1 hour ago
      It runs PlugData, the plugin version of Pure Data! You can easily bring down the best iPad processor with the circuit~ object. ;)
      • css_apologist 17 minutes ago
        i've been meaning to checkout pure data, this is cool thanks for sharing
    • piva00 2 hours ago
      Still subpar, only real DAW available is Logic Pro, the audio stack behaves differently than macOS, no support for VSTs but has support for the AU format.

      A friend who I make music together had an iPad that we tried to add to the setup, in the end after some months we chucked it aside and just got a MacBook for our shared studio instead.

      • css_apologist 1 hour ago
        > no support for VSTs

        yup, that kills it for me

    • dgxyz 2 hours ago
      I had the same problem with my M4 Pro. So I sold it.
  • thewebguyd 23 minutes ago
    The iPad Air is in such a weird spot.

    Heavier than the Pro, 60Hz, but more Ram in the M4 Air than the M4 Pro? It makes no sense. Who is this for?

    • pjmlp 20 minutes ago
      Ideally Apple would finally do their Surface/2-1 with iPads, but Apple being Apple, rather sell an overpowered tablet, and a Mac laptop to go alongside with it

      Some places even do a bundle "discount".

      • thewebguyd 5 minutes ago
        I don't think even Apple knows what they want to do with the iPad.

        I could buy the "companion device" niche for a while until iPad OS 26 came along, which took away most of the "touch first" multi tasking and replaced it with a model that heavily favors mouse and keyboard use. I actually use my iPad less now since the update, because I still primarily used it as a tablet, I don't even own the magic keyboard/trackpad for it.

        Now it's essentially a gimped macbook, and it's not really clear on where it fits in their product lineup. Is it supposed to be a laptop replacement? A companion device? An art tool? An expensive e-reader? No one, not even Apple, knows.

        So yeah, they either need to come up with a clear vision for what it's supposed to be, or finally just let it be a 2-in-1 macbook with apple pencil support.

  • jbellis 27 minutes ago
    When the M1 ipad came out I said I'd upgrade from whatever my model year 2020 ipad is once I could run a Linux VM on it without rooting it.

    Still waiting.

    • nozzlegear 18 minutes ago
      Why did you get an iPad if you wanted to run a Linux VM? Wouldn't a Macbook Air have been a better choice?
      • bigyabai 1 minute ago
        Because they like the hardware? The better question is why Apple pretends these devices can't run VMs.
    • mervz 24 minutes ago
      ok
  • manmal 3 hours ago
    Tangential, iPadOS 26 is absolutely unusable on iPad Minis. Who needs window management on an 8" screen?
    • crims0n 2 hours ago
      -you can turn it off globally in settings

      -some people use it docked

      -if it wasn't available, someone else would be complaining about that

      • hbn 35 minutes ago
        The Apple of the past never thought twice about people complaining about the lack of them implementing something that would be bad UX because they were confident in their design prowess.
      • bigyabai 43 minutes ago
        > if it wasn't available, someone else would be complaining about that

        Really? I genuinely know no one that uses Stage Manager.

    • layer8 2 hours ago
      As the sibling says you can turn it off, but even the non-windowed UI is still not well-adapted to the small form factor. Apple doesn’t put any work into it. One can hope that some improvements might carry over from the upcoming foldable iPhone, whose inner display will only be slightly smaller, but I’m not holding my breath.
  • joezydeco 4 hours ago
    The word "value" appears four times in that press release. I sense a theme in the marketing this week.
    • harperlee 1 hour ago
      Also "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.
    • jajuuka 1 hour ago
      Between the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.
    • dylan604 3 hours ago
      At least they are not using "affordability"
    • 2OEH8eoCRo0 3 hours ago
      If they wanted to provide value they'd add MacOS to their tablets.
      • geerlingguy 3 hours ago
        Yeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.
  • easton 3 hours ago
    Memory increase to 12GB, guess they still have reasonable pricing.
    • mathis 2 hours ago
      The base model has only 128GB of storage. IMO they are pushing uses to upgrade storage more aggressively than ever. This should make up somewhat for the increased cost of volatile and non-volatile memory.
    • jghn 3 hours ago
      At this scale, don't companies lock in their prices well in advance instead of paying spot prices?
    • functionmouse 3 hours ago
      Don't vendors as big as Apple lock in their prices and contracts years in advance?
      • wpm 3 hours ago
        Rumor has it that Samsung hit them with a 100% price increase on RAM and Apple took it without even trying to negotiate
        • bombcar 2 hours ago
          If that rumor's true then Apple has a memory fab hidden somewhere that's going to be revealed soon.
          • throwaway85825 2 hours ago
            Apple is likely a large enough consumer to fully utilize a fab.
        • extraduder_ire 2 hours ago
          Floating 100% price increase, or did they lock that number in as a ceiling for some period of time?
        • xd1936 3 hours ago
          Bringing their profit margins down from ludicrous to just absurdly high.
  • eknkc 2 hours ago
    I still have no idea wht to do with my previous gen iPad Pro..
  • grogenaut 22 minutes ago
    Can you run openclaw on it?
  • amoss 2 hours ago
    No side profile pics on the page. My only concern would be can it lay flat on a table for taking notes or does it have a camera bulge that makes it wobble?
  • waynecochran 2 hours ago
    When will I be able to run Xcode on one of these?
    • fudged71 1 hour ago
      Wait for the alleged touchscreen MacBooks to drop, possibly this week
    • css_apologist 1 hour ago
      looks like never
  • sneilan1 1 hour ago
    If it can be used for inference, who cares right? Just have claude vibe code some objective-C or run the Enclave app.
    • anentropic 1 hour ago
      and Claude is remote inference anyway, just an http api
  • jmyeet 18 minutes ago
    I have an M3 iPad Air. I only upgraded after my M1 iPad Air 4th generation (IIRC) stopped turning off and it was way too expensive to get a replacement board.

    I am desperately clinging on to these because they still use TouchID. Words cannot describe how much I hate FaceID as a person with poor vision. When I'm forced to use it on my iPhone (which is all the time), I have to move it away from my face or I get the "Try again". Super-annoying.

    But it gets worse: after a certain number of unsuccessful tries, you're forced to use your passcode anyway and FaceID has false negatives ALL THE TIME.

    It's even worse on n iPad form factor where the iPad often isn't facing you directly. It might be attached to a keyboard, on a stand, on your lap or on your chest (when lying down). Many of these angles just don't naturally work with FaceID.

    If only Apple would give me a FaceID OPTION on an iPhone.

    I haven't bought a keyboard or anything. If I wanted a device to work on in any way, I'd still use a Macbook Air. But I do love my iPad Air.

  • chorkpop 3 hours ago
    I wish Apple hadn't decided that colors weren't for pro users. I would love to have any of those.
    • criddell 2 hours ago
      I'm still upset that they dropped the Smart Keyboard Folio. For me, that was the perfect keyboard case. I was hoping some third party would copy the design and release a new case but it never happened.
      • Marsymars 1 hour ago
        The Smart Keyboard Folio is great! I got one on clearance a few months ago and use it whenever I'm using the iPad around house/town. (If I'm travelling out of town with my iPad where I won't be able to use my desktop keyboard, I bring my Magic Keyboard instead.)

        It's so good that if Apple changes the form-factor of the iPad Air, I'll probably take that opportunity to buy the last Smart Keyboard Folio-compatible iPad Air to stretch my use of it as long as possible. (Though I worry that at that point I'll wear out the internal ribbon connectors eventually.)

    • jajuuka 1 hour ago
      That's true of most OEM's. Most phones will be cases so I can at least understand that argument, but I don't think as many tablets are in cases.
  • miohtama 1 hour ago
    Is it fast enough to run Liquid glass?
    • sneilan1 1 hour ago
      That's very funny. Bravo.
  • JV00 1 hour ago
    I don't understand why they still have such thick borders, compared to smartphone screens that almost get to the edge. Anybody knows if there's a technical reason for it?
    • OberstKrueger 1 hour ago
      Tablets need an edge where you can grip it. Without thicker bezels, it’s harder to hold it without your fingers being on the screen. This is much less of an issue for phone-sized devices.
    • davidcollantes 1 hour ago
      I don't think it is technical. Because of their size, they would be hard to hold without covering portions of the screen, if the bezels were thinner. As is, my fat fingers get in the way already.
    • Y-bar 1 hour ago
      To each their own, but I would rather have a larger border where I can rest my thumb without causing an accidental press/scroll a few times a day. The software-based rejection is not good enough and I am very willing to go back to the older look of the iPad if offered.
    • hbn 1 hour ago
      I already have a hard time not accidentally touching the screen while adjusting my hands' position or whatever with today's iPad's "thick borders"
    • jajuuka 1 hour ago
      I think it's an ergonomic issue. Phones (even the Pro Max size) can be held with one hand or two hands without resting your palm or pinching the edge to hold it. You could but it could cause some erratic behavior.

      A tablet though doesn't hold well when just pressing on the sides. So having some place to grab and rest your palm is more necessary here. They probably could go thinner with borders but it's a balancing act of usability and aesthetics. Also have things like the camera to account for and on tablets you don't have to make a punch-hole or teardrop. The iPad Pro's also package in FaceID cameras so it could be a product consistency choice too.

  • franze 3 hours ago
    I love my iPad, best TV i have ever owned.
    • Noaidi 2 hours ago
      Ha, yes. I have a Galaxy A7 lite that is my TV. Much cheaper and has a 500GB SD Card in it as well.
  • t1234s 2 hours ago
    Any chances of getting a new Apple TV 4k this week in time for F1 launch on AppleTV+?
    • mikestew 2 hours ago
      Sure, there’s a chance. Don’t know why you’re asking, though, because those that know aren’t talking and those that are talking…
    • raw_anon_1111 2 hours ago
      What’s wrong hardware wise with the current one?
  • jonplackett 3 hours ago
    Bet they were hoping for a quieter news week for these announcements.
  • Mindwipe 2 hours ago
    The Pro really looks like it's struggling for a reason to exist given how much cheaper this will be and the difference in feature set.
    • game_the0ry 2 hours ago
      FWIW, my wife is a student and her ipad has probably helped out her out a lot, for a lot of reasons:

      * compact form factor allows her to study anywhere easily, especially on public transportation

      * can access the internet almost anywhere

      * note taking and drawing diagrams with apple pencil

      * communication wit for both personal (imessage) and school study buddies (discord)

      * can entertain herself with netflix, youtube, games etc when she wants to wind down

      * ai apps like perplexity has helped her a lot with writing and research

      She also has a laptop, but is rarely used. She even tends to type on her ipad keyboard. The larger form factor for the pro helps with that too.

    • Hamuko 2 hours ago
      I fucking love my OLED display on my iPad Pro.
  • bm5k 3 hours ago
    Heavier than the iPad Pro. Again. Still.
    • deviation 2 hours ago
      I know it's semantics, but Apple has never actually marketed their Air products as lighter than their Pro counterparts. The 11" variant is ~460g.
      • halapro 1 hour ago
        What are you talking about? Air literally always meant thin and light. Now they're treating it a premium product between normal and pro instead (see iPhone Air too)
        • crazygringo 15 minutes ago
          Yeah they should never have tried to copy "Air" from MacBooks, precisely where it meant thinnest/lightest, to the iPad/iPhone line where the products are already thin and light. That has always seemed like a bizarre branding move to me.

          If they need a mid-tier brand between entry-level and Pro, just call it Plus. The iPad Plus would make a lot more sense.

      • knallfrosch 1 hour ago
        Are we meant to associate it with "hot air" marketing or what else?
    • unstatusthequo 3 hours ago
      FFS I cannot believe this. I went and looked it up, and you’re 100% right. It’s slight, but it’s real.
  • irenetusuq 2 hours ago
    [dead]
  • Noaidi 3 hours ago
    Please do not buy any Apple products until Tim Cook takes that gold bar back from Trump? Thanks.
  • revolvingthrow 2 hours ago
    I don't understand the target audience of ipad air.

    The base ipad is "really big iphone, with a few laptop-esque features". It's reasonably cheap for what it offers, especially if you want a highly mobile media consumption device and handwritten input.

    Then there's ipad pro, which is wildly overpriced for its specs -- m4 pro has half!! the ram that the cheaper m4 macbook air has, which is laughable for a 'pro' anything, especially if you have apple intelligence enabled - you get what, 3GB of usable ram once you take OS and apple intelligence into account? Yet, aside from the crazy sticker price, the hardware is a lot better - the 120 Hz OLED display looks amazing and is way brighter, the speakers are quite an upgrage, full blown thunderbolt port for external display and so on. The OS is still toy-like, and ram is pitiful, but there is place for an ipad pro.

    And then there's air which is... base ipad with an M-series chip and pretty much nothing else? The display is barely any better than base ipad, the storage and ram are pitiful, the speakers are from the baseline ipad and so on. Just about the only saving grace of the M4 one announced here is 12GB ram, which is the absolute lowest those really ought to have, and really puts into perspective how utterly miserly Apple was about ram pre-AI. I don't understand the value proposition - you want the baseline you buy a much cheaper base model, you want more you get the pro, right?

    To be fair the asking price is far less than pro but the upgrades over base model seem so minuscule that I just don't know.

    • happyopossum 1 hour ago
      Larger screen option, much better screen, better pencil support - not better support, but a much better pencil (this is HUGE for my daughter for example).

      It's crazy to me that someone can look at a $350 device and a $1000 device and say there's not room for something in the middle...

    • Marsymars 1 hour ago
      > I don't understand the target audience of ipad air.

      For me — 13" laptop replacement with cellular connectivity.

      If a 13" version of the base iPad existed, I'd probably get that, but as-is the iPad Air is the cheapest 13" iPad.

    • halapro 2 hours ago
      I live in Asia and I see all students using iPads instead of laptops. The limitations of the OS are really not felt by the general public. Whatever you listed doesn't even make sense to them, they buy things based on what they can afford. Every iPad works the same to them.
      • cj 1 hour ago
        You're not wrong, but I hate the idea of an entire generation growing up without ever using a full powered computer. (Full powered is the wrong word, more like fully capable computer)

        We have an entire generation who only knows how to interact with "usability optimized" interfaces with zero friction and zero learning curve.

        Not knowing how to use a regular computer creates a barrier to entry for programming and other computing industries that didn’t exist before.

    • raw_anon_1111 2 hours ago
      Because it has a large screen and my wife uses it as her only computer and uses it with a regular $30 Bluetooth keyboard and mouse
    • lotsofpulp 23 minutes ago
      My kids (4 and 6) like to use the iPad Air with the pencil.
    • layer8 1 hour ago
      The Air has a better display (laminated, AR coating, P3 colors).
    • piyh 2 hours ago
      It's the cheapest iPad that supports pressure sensitivity on the better apple pencil.
  • ohcomeonlol 54 minutes ago
    So base iphone 17 is 256 GB, and the iphone 17e which is the cheap version is 256 GB, and… the base version of the midrange ipad is 128 GB?

    What a spiteful company

    • crazygringo 27 minutes ago
      People take tons of photos and videos on their phones. Download 40 GB of music and podcasts on Spotify. Keep 50 GB of videos in their messages. All at once.

      iPads usually aren't used as much for these things. They're used for browsing, streaming, gaming, reading... mostly things that don't take up nearly as much space.

      It's not spite, just matching device capabilities to user needs without unnecessary upgrades that will lead to a higher price point.

      I use tons of storage on my phone. Not much on my iPad. Pretty much just downloading TV shows before a flight, but 128 GB gives you plenty of hours of that.

    • russelldjimmy 33 minutes ago
      I have an iPhone and an iPad Pro, and I use far less local storage on my iPad than I do on my phone. I know it sounds counter intuitive. I wouldn’t be surprised that this is the norm.
    • hbn 43 minutes ago
      I'm not really sure what's spiteful about that

      I'd hazard a guess that people use significantly less storage on iPads than their phones. Phones get filled with photos and videos, whereas people use iPads primarily to browse social media and stream videos.

  • magnio 3 hours ago
    To me, the tablet form factor is dead with the arrival of the trifold.

    90% of the people who use tablets I know (including myself) only has four use case: watching video, reading PDF and comics, taking notes, and playing mobile games.

    All of which are very mobile-oriented tasks that are done on tablets solely for their screen sizes. With trifold bridging the gap between screen sizes and, more importantly, screen ratios, I would love to merge them into one device. This is in contrast with laptops, whose differences in OS and use cases are, to me, much bigger and necessary.

    Of course, right now they are very much afar from consumers' pockets due to price and reliability. But normal foldables were once in the exact same state, and the fact that Apple is releasing one soon is a sure tale sign of the future of foldables.

    • halapro 1 hour ago
      IMHO technology (and price) is just not there yet. I can buy a phone and 2 tablets for less month than a foldable.

      I'd love a 10 inch screen in my pocket but maybe in 2035. Nokia imagined this 20 years ago and we're barely there yet.

    • nerdjon 2 hours ago
      A properly built tablet OS UI would also have those differences in the OS that make it more than just a larger phone screen, which so far seems to be most of what the foldables are doing with a gimmick thrown in here or there.

      iPadOS may not fully be to the point of being an OS UI that really utilizes the benefits of a tablet sized device, but it does have elements that are unique to it that would not really make sense on a phone.

      That being said, if your tablet use case really is just a larger phone than a foldable would be great. But i know for myself the way I use my iPad it would not be a suitable replacement. Especially not now, maybe in 5+ years once someone figures out how to make an OS that actually manages different ways of interacting with it in different form factors work, but that has yet to happen.

    • herrherrmann 3 hours ago
      I wouldn’t put too much hope into foldables, at least not because of Apple’s involvement. They also released the Vision Pro. And there’s still the unsolved(?) problem of the screens getting easily scratched/destroyed if they’re not heavily protected and kept clean. (There are some informative teardown videos, e.g. by JerryRigEverything.)
    • raw_anon_1111 2 hours ago
      I can get a foldable phone that extends to a 13 inch screen.
    • pokstad 2 hours ago
      I’d rather have no moving parts in my screen.
    • Hamuko 2 hours ago
      I have a hard time justifying buying a trifold when my 13-inch iPad Pro was 1263€ and the Samsung trifold is probably gonna be closer to 3000€ for a 10-inch display. If I assume that it'll be 2999€, you can get a 13-inch iPad Pro (1519€), a Magic Keyboard for the iPad (399€), an iPhone 17 (999€) and still have money left over. And this is straight from Apple.com. It's possible to get better deals elsewhere.
    • LoganDark 3 hours ago
      Dunno if Apple's foldable will support Apple Pencil. (For that matter, not sure a touchscreen MacBook would either.) That's one use case for a properly rigid, solid, flat surface.